Explore Studios

It seems like pretty much everyone has a blog nowadays and everyone needs SEO promotion. It has become a unique medium and a culture all its own. If you are serious about developing a presence on the web, a blog seems like a forgone conclusion. Blogging can be great for a web-based business for a lot of reasons, not the least of which is link building.

The great thing about blogging is that it gives your site a personality. If you run a business on the web, it puts a “face” to that and gives customers something to relate to. Beyond that, it allows you to generate a sort of grass roots PR. A lot of the link building in the blogosphere is done through pure goodwill – pay it forward, if you will. If you blog about other sites in your industry and comment on their blogs, they are likely to return the favor. Commenting on other blogs in an intelligent and constructive fashion may also turn readers of that blog on to your site.

If you decide to use blogging to help your link building campaign, it’s vital that you don’t abuse it. You shouldn’t use it as an opportunity to spam other blogs with links back to you. That will have the opposite of the desired effect, making you look unprofessional and disreputable. In many cases, it might also get you banned from commenting on those blogs in the future. It’s also important to be patient – you need to spend some time generating a name for yourself and a reputation before you can expect a lot of links coming in from other bloggers.