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When discussing link building, the term “PageRank” is almost guaranteed to come up. But what does PageRank really represent, and how important is it to link building? The specific term PageRank is actually specific only to the search engine Google. Other major search engines, like Yahoo! and MSN Search, do not use it. That said, all search engines have an internal metric that they use to determine how relevant and useful a certain page is. When some people say “PageRank,” they aren’t referring specifically to Google’s model, but rather a general sense of how important a site is.

What really drives PageRank and most of the algorithms that search engines use is not what is on your website, but what is on the sites that link back to yours. You could have designed the best site on the planet, but it wouldn’t have a PageRank until others started to notice it and reference it.

Fortunately, like their designers, such as website design company Delhi, the search engines are fairly smart. They don’t just accept any link. Otherwise, people could just create endless numbers of sites spamming links back to their main page. So each search engine uses its own complicated system to decide how trustworthy each link to a site is. The popularity of the linking site, the industry segment of the linking site compared to your site, and dozens of other factors are considered. No one who doesn’t work for the search engine developers knows the exact process, but there are some commonly agreed upon premises that can help you build an effective network of links.