Explore Studios

Focused Web Design

by Bob Stone on Jul.27, 2009, under Web Design

When browsing the Internet, most people have very little patience. They’ve come to your site for something, whether it’s to purchase something or just to discover some information. A lot of traffic that most sites get comes directly from search engines, so it’s important to keep in mind how easy it is for people to find a replacement. All they have to do is hit the back button, and click on the next option in the search window. With that in mind, it’s your job to get straight to the point and let the visitor know what you can offer them. Or you could simply hire an affordable website designing service.

Optimally, your main home page should let a user go wherever they want on your site. You don’t have to link to every single sub-page, but you cover all of the major categories. It should also include some sort of mission statement, letting them know exactly what it is that they’ll be able to find on your site. Most people don’t want to browse around a site for ten minutes only to discover that it doesn’t have what they’re after – so they’ll just find a site that they’re sure about.

Another good idea is to embed some sort of search feature right on your main page. This will let visitors just run a quick search and find out the information that they’re looking for. The first instinct might be to make your web sites labyrinthine, like a department store, but there’s a key difference: all a person has to do to leave a website is click. Focused navigation is the best way to ensure an enjoyable viewing experience for users.

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