Premises of Link Building
by Bob Stone on Jul.24, 2009, under Link Building
Effective search engine marketing through link building requires a good deal of finesse. There are a lot of subtle tactics that you can employ to help build link popularity and push your site higher in search engine rankings. Here are a few of them:
Use effective lists. People like lists that are made of punchy, to-the-point tips that are easily digestible. If you make a list that has good information and is easy to read, people will be more than happy to link to it.
Flawless writing. If people believe that your site is authoritative, they are that much more likely to link to it. If your text is riddled with errors in spelling and grammar, it looks unprofessional and unreliable.
Blog consistently. Write compelling blog content and update frequently. Link to other blogs and sites as much as you can – if your content is good they are likely to return to the favor. Commenting on other blogs can also drive some traffic your way and generate goodwill.
Never, ever spam. This includes posting in forums or on other blogs, or dealing with link-farm style directories. Spamming links to your site completely out of context is a definite way to hurt your relevance, and possibly have your site removed altogether.
Run contests. People love the opportunity for free stuff. If you’ve got a little extra cash to throw around, it can go a long way and generate a lot of links. If you think about how many big businesses run sweepstakes, you’ll realize how effective it can be.