Explore Studios

As a web design company, one of your many jobs is to construct a site that will be indexed and properly ranked by search engines. Optimally, you want that ranking high, so you can get as much traffic to your site as possible. Fortunately, the search engines are pretty clear about what’s needed for them to find, catalog, and rate your site. Below are some common guidelines that you should be sure to follow.

Use text links whenever possible. Since search engine spiders cannot read text embedded in images, links in image form are difficult for them to navigate. They can still be followed, but the spider won’t know where it’s leading, and thus can’t properly evaluate its relevance. The same goes for important keywords - use raw text rather than images.

Build a site map. Not only does this make it easy for users to see everything that they might find on your site, it also makes it easy for the spiders to navigate. If your site is especially large, you may need to spread the site map across multiple pages so it can be easily followed.

Limit the number of links per page. A page with more than 100 links on it looks fishy to the search engines. If you really need that many links around your site, spread them out across multiple pages.

Provide good content. This one ought to go without saying, but providing relevant and useful content is the best way to get your site ranked high.