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The core idea behind link building is to get other sites linking to yours in order to build search engine relevance. It’s a simple enough idea, but to get the most effect out of link building requires significant nuance and knowledge that many people overlook. As SEO Company India is well aware, one of these little gems of link building know-how is the anchor text.

Anchor text is the proper name of the actual text that a user clicks on to link to your site. Traditionally, it’s the text that is underlined, although some sites just have it written in different colors to indicate a link. It’s a fairly subtle thing, but actually a vital part of link building. The anchor text tells search engines what the site is about, so you should do aim to make the anchor text reflect the top keywords for your site.

While having an affiliate link to your site with your company name as the anchor text is acceptable, it’s far better to have it reference what your site is about. For instance, if you run a site called “Bob’s Lighting” that sells custom light fixtures, it’s optimal if the anchor text is something related to custom light fixtures – not Bob’s Lighting. You should having anchor text like “click here” whenever possible, as it doesn’t tell the search engines anything.

If you’re building a network of link sharing partner sites, then it’s a good idea to change up the anchor text every now and again. No one keyword can cover everything your site has to offer, so you should use different keyword phrases on different sites.