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Search Engine Optimization (SEO)

Search engine optimization (known as SEO or ECJ) is the process by which one can increase traffic on their site by placing it in high positions in queries of machines as Google, MSN and Yahoo. The process which affected search engine rankings is the criteria to use to determine which site of what position will be. If you frequently change the site than you must be in line with recent changes in the key of Google, if you’re not than it can cause a lost in your current positions. The general rule is that search engines give the highest priority and higher positions (ranking) to sites that have good quality content and accessibility.

You would be asking why it is necessary to optimize your site for search engines. If you have a site, which depends on your business (such as selling goods or services online), or advertise on the Internet to your small or medium business, than the use of SEO is the right move. It’ll bring strategic advantages, because not only ensure more traffic, but also targeted visitors who are also potential customers. Compared with online advertising and direct marketing, search engines are more efficient in the long run and are more profitable. By means of Google optimization your online business will increase sales and improve its reputation to potential customers and competitors.
Benefits of SEO

* Establishing your online presence
* Improve your position in Google
* Guaranteed long-term effectiveness and quality visits
* Digging new prospects
* Increases traffic to the site
* Increases profits of online business

Technology of search engines

Search engine consists of several components: spider (spiders), crawler, indexer, database (site database), and most important part for us - Search Engine Result Pages (search results pages). Showing results are determined by pages and the extent of which meet the proper criteria for search. The criteria on whose basis the Google search engine takes its decisions constantly changes for the changes in search terms or queries. Google optimizers (experts who deal with optimization for search engines) arrange specific programs for each kind of content. On the key to all the major search engines is the concept of SEO (Search Engine Optimization).

Google Page Rank

The development of SEO changes the point of Page Rank - algorithm introduced by the biggest online search engine Google in the world. It calculates the authority of web pages on external factors like the quantity and support of links that lead to this site. This defines the new items on Google optimization: Registration in online directories, catalogues, link exchange and other activities that are part of item called link building.

History of SEO and Google optimization

Search engine optimization (SEO) occurs in the middle 90 - years of the last century along with the beginning and development of the first Internet search engines. This is a golden time for optimizers when the criteria of search engines are still not sufficiently improved. Search engine at that time influenced only by the content of the sites and internal factors such as navigation, structure, keywords and internal links. This algorithm of search engines has led to the emergence of a mass spam in the search engine and the emergence of sites that do not have quality content and are designed solely for the purpose of manipulation of search engines.